is usually said that the profession blunted passion. In my case that this was no exception, with a small but significant difference: the passion has died down, he changed direction. Do not hide the fact that the furniture (proper) was already a passion of mine, so I took a photograph of furniture altogether.
It 's a very special sector, imagine an empty platform, which slowly takes shape in a room made of raw particle board that are then plastered, painted and shaped according to the plans submitted by an architect as a rule. And what did you start this job by placing ceramic tiles or parquet floor, screwing panels, shaped windows and ceilings all know well Quesi steps. And I would follow as a surveyor on site.
Then come the editors of the customer following the design of the technical department began to assemble the furniture, and you know well at this stage because when the study was "poor" for customers on the other end of Italy did not send workers, you were to fit kitchens, bedrooms, bathrooms ... and then supervise the installation, check that everything is better fitted if it were in the apartment of the consumer, because the photo to the quality of the furniture and the quality you see the details. One door that "bad beats", a view of the door is not homogeneous, not perpendicular to the foot of a table, a glass mounted on the contrary, a slightly crooked handle ... nothing can change this to tell the quality.
And after all this the real fun begins. You look at them and that studies the shape of the room, the combination of colors, materials: the glass, the wood, what kind of glass and wood type, how much metal? Gloss, satin or lacquer? And while arguing with the style and art buyers styling of objects that you will purchase and lease to furnish the environment, preparing the study should be finishing: paint scratched the inevitable adjustments in the assembly, some tile coating that is detached, the skirting and decorations if needed ... windows and doors are installed and everything is ready to turn the first light which is the most important, then what will drive everything.
And here, let me be a little 'blasphemer, you're the god of the situation at that moment you decide if it is night or if it is day, now, if it's sunny or cloudy ... nothing is denied to your imagination and if you have the confidence of the customer, you are free to do what you want. Why is the photographer of furniture for the customer, is a bit 'as a hairdresser for women share in the total mistrust because he thinks no one is able to make its product as good as he believed. If, however, proves that it's even more beautiful as he imagines it, you've conquered all my life. And unless you do not give them their big, forever will trust you, leave you and never let you do all my life ... more or less. Just like women with their hair ;-)))
And after the first light go with a battery of other devices of all powers and sizes, from 10,000 to 300 W (when working in continuous light) with panels of all the materials and all sizes. 1mx1m from polystyrene to huge walls of plywood large 2.5 5 meters high.
And while the art buyer sets up the scene, you follow with the light, highlighting the key areas that best describe the subject and she emphasizes creating compositions with the objects. A picture of furniture is a mix of many, sometimes dozens of still life.
scene in the end you may have also put twenty points of light of different powers and characteristics depending on the subject to be illuminated. And the skill is mix well in everything to make everything feel as lit by a single light source, as normally happens in our homes, maintaining an atmosphere that has to hit him and he wants the viewer to see that photo to make him want to come live there, in that it did not exist before 2 days and 1 day later, the exact opposite of how progression was born, no longer exist except in a "piece of plastic, a few years ago, an endless series of "numbers", increasingly today. All away and start over with a new design, new furniture, new items and new lights. This is what
1990 to 1999 was my "daily bread", always the same but always different, a different challenge every time, every time a problem to be solved only with your experience or to gain experience.
And 90 to 99, photo after photo, the study was losing members (Paul left, as he wished, a year later, Franco went in contrast to 94) but increased in equipment, facilities and employees: the Sinar's 13x18 90 was flanked by two sisters, the park went from 75 to 360 lenses with a focal range of 20mm as well double for working on multiple sets simultaneously, because in the meantime, other art-buyers to the aforementioned employee (accompanied as necessary by some free-lance) had also arrived 2 fitters role and an assistant, then the second picture, which is often added that Paul continued to work with us in times of greater commitment. And to cope with all this, the 10 light points of 90 was now more than 70 square meters and 500 were preparing to become the initial 800. This
in 99 when I left, a little 'jealous of the free time that Paul had (that I dreamed of going to the studio on average 12 hours a day, often on Saturdays and Sundays), I decided to follow him ... not only metaphorically , leaving the company but I also physically, starting to work with him during "Gypsy" of my profession who began the 1 / 1 / 99 and continues today ... but this is another story ... and I will tell it soon ;-)
construction in progress ... ... advanced
... end result ... one of the many ...
... click for catalog cover cooker hoods ...
furniture ... "finished" ...
... office with animated
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