In the previous post I made a small step forward, telling a story that is actually quite recent, but it was already there, ready-only copy and paste and for a moment I could not resist my proverbial laziness.
But now, with a great leap backwards, back to 99 ... ... is more or less well in other words, the beginning of "Phase 2". Basically, just to make a brief summary, the proposed IFC (Independent Photographers Association, that I, Paul and Andrew), is to bring the studio where the studio is not there. In general, the furniture companies have huge space and can easily dedicate a "small" portion (up from 200 square meters) to take pictures of their products.
Our work starts from here, from the identification of the space to be allocated and the best advice on how to organize and set up to ensure that we can work in the best possible way. Some of the key features are: a more regular as possible, a square or rectangle with no columns and "obstacles" like, high at least 4 meters, preferably 5.
This is because the shape and size of the stands are highly variable and different every time, even a simple backbone could become an impediment to the construction of the stands and positioning of lights.
A key thing in photography (not just the furniture) is that the machine and the lights should be placed wherever you want, where you can not.
Once you find the space, give directions on how to make it functional for our needs ... and here begins the first pain. Usually we give guidance on how and what materials to the darkening of the area and we needed to build the walls to light up or make from the bottom of the windows, which are generally of enormous size, and you should therefore do simple solid fir skeleton covered with coarse cotton cloth which is then painted already ... and here the problems begin.
Although the savings is not the main spring that moves the customer to make a choice like that, it's not clear why instead of spending a few euro to buy the materials suggested by us, who prefer to use the materials at home . In essence, a furniture company are all with huge and heavy particle board, if we were in engineering companies would use steel plates 1 cm thick. The same applies to the construction. From the size and precise indications on methods that everyone (most or not) follow the letter could make a stand. Prefer to rely on companies that arrange the space in trade fairs, with the result that you find a stand that instead of being modular and easily editable is a solid concrete house and what is worse, with walls and ceilings ending exactly where does the furniture, not to mention the prospect, the more dimensions are needed.
For example, once asked the architect a wall of 2.5 x 2 m back to serve as a bed that remained free in the middle of the room. A wall like this, made with our criteria, a person raises and moves alone. They'd built drum (frame internal coating on both sides) with moraletti 10x10 cm sheets of chipboard and 11mm, with the result that we had to be to move in 4 people who kept in balance, while a fifth was maneuvering the forklift was needed to lift it.
The first job of the "team" at that time boasted the Maurice and Renato (here at the time which is also to him that he had closed the shop and opened a studio in partnership with Mauritius) in place of Andrea, who replaced them a couple of years later, as the mobile was not their specialty, comes in between 99 and 2000 for a customer to Reggio Emilia for the relaunch of his company had to redo the entire image. Commissioned agency in Milan, with whom I already worked entrusted the job.
A couple of preliminary meetings to know the client and discuss the style of catalogs, one for the presentation of the project architect, with a team of editors who would be mandated to set up scenes and fit kitchens, led by a former foreman retired but very experienced, that the first meeting we said, "tell me what you need I know how to do it."
These are the people who most fear of those who believe that setting up a booth for the photos is the same thing set up for a fair or an exhibition hall. Not really ... not at all like that. Many think that even where he is a piece of furniture can also make him the photo: we say that are more or less 2 / 3 meters around each open side of the stand, 4 / 5 on the side where you will make the main frame.
few days before starting work, as we were passing to go to a meeting near Venice photo, we deviate and make a leap in the company proceeded to check how the preparations. All suspected as walls, floors and ceilings ended exactly 1 cm out of the kitchen, they even cut all the floor tiles at 45 ° to "finish" better.
We go to the customer to reaffirm, as we did this in the technical, which would have missed so huge slices of image and absolutely everything was extended by at least 1 meter on each side, at least 2 per floor and ceiling. Result: The "boss" was offended hearing questioning his experience and expertise, put gun and badge (meter and screwdriver) on the table and disappeared forever from circulation :-))))
We set up on September 3 with 3 kitchens mounted, confirming our arrival for the following Monday, but it was urgent to replace the assembly team. They came for the purpose of the "fearless" young people who we nicknamed "the Vasco Rossi," since (the accent helped) always seemed perpetually a bit 'facts and a bit' drunk, turned a pace that seems a sloth in comparison Bolt (the sprinter, not degreaser) and we always had to go and look in 6.000 square meters of warehouse that we had to work.
I think working in that place from early November until just before Christmas. It was an old store temporarily empty, unheated, work clothes to be deep, with the hands when removing gloves for loading the slabs (we were not in the digital age) and had to take the time to fit them into the bag-darkroom were already frozen and unresponsive . But so delicate an operation that takes a few minutes so it turned into a titanic undertaking. Every now and then a break between parts of the headlights to warm up a bit 'but other emergencies to 16 generally stopped working because just walking (and furnishing walking time) became a pain in the cold that cut his face, only relief possible, the hot shower of the hotel.
To give you an idea of \u200b\u200bthe cold, think that one day at lunch, Renato took a hot soup to warm up, with the result that, eating in a hurry and leaving the restaurant with a sudden change in temperature of about thirty degrees, pecked intestinal blockage and had a beautiful immediately accompany him back to the hotel the evening a dinner was not even :-)))
The dinner is usually the best time, you can relax a bit 'not having the thought of going back to job ... but just a little ', then to bed to be back on track the next morning at 7. When working out in general so, you never get time and want a ride or just go to drink something in the evening ... you're there, you only think about work and work.
As collection of images, I refer you to a "slide" that tells a little 'all stages of a typical business trip: travel, work, breakfast lunch dinner etc .... Here we were in Italy in the showroom of the customer, not in an area specifically designed for photos, so there is little scenery. The shots were for a pre-catalog.
Anyway ... these are a few examples of the result
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