And so here we are ... January 1, 1999, VAT and starts my new life. In fact for the first year little changed, because for various reasons still to be continued in force in the study:
-Essentially it was because I was asked to train my "inheritance", ie make Fred (assistant second photographer) who now worked with us for 3 or 4 years to become self-sufficient, aided by Francis, hired as an assistant, and Lawrence (son of majority shareholder) to take the reins of the study on the organizational / administrative staff, all roles that I covered up at that time.
-And the other reason was because I decided to implement a non-competitive line. Basically I asked myself as a collaborator of studies and as a photographer "door to door" for clients of furniture. You would think that there is an obvious contradiction, but not so in reality.
There is a slice of customers who for various reasons does not go into the studio to make their own catalogs, but prefer to gear up in "home" of its own: either by organization (prepare upload, post, and send staff to the assembly, for small business is an economic cost and high energy), or for confidentiality (this applies to larger companies that have innovative models on their project and do not want the competition to see their new products before they leave the market). In short, I addressed and I appeal to those customers who would not be of the studies, therefore not in competition. And ultimately the study does not gorge that type of clientele here for several reasons.
The study itself is usually not "organized" and has no interest in working outdoors and I try to explain why studies that work furnishings are almost fully equipped with continuous light, even for reasons of cost. They work in many sectors simultaneously, so it takes dozens if not hundreds of points of light: a light flash costs an average of 8 / 10 times as a continuous light, say an average of 300 against € 2,500 per piece. Outdoor work with continuous light means to equip the customer with lines even up to 20 kw and create large areas of complete darkness. Working in flash is adequate but a smaller screen, even temporarily, and a power line equal to or slightly higher than the housewife.
Another reason is the specific costs of the service: a photographic study of furniture is actually an industry that has dozens of employees, huge spaces and substantial investments in equipment. So has an interest in making it work. Quick example to understand this better: every morning that the study opens the door, and although costs milgiaia of photographer and art buyers go outside, joiners fitters are also in the studio working, the rent still has to be paid, equipment and spaces that do not work still have a cost and this must then be loaded on the service even if done outside the studio, so it is often found to be "off market". I think it's clear why so we prefer that the client to go into the studio rather than the other
Get back to us, to 01.01.1999, together with Paul (here he reappears, although in reality it is never gone ) and Andrew, our other colleague, we decided to give us a form of team, joining forces, ideas and equipment for big jobs of furniture but preserving their independence and their customers in other sectors. We bought all equipment of the same brand, compatible, integrated and interchangeable so as to be able to cope with the work of any size, each spending a reasonable figure. Organizationally, the fact that in all three at the same level of experience, enables us to not give up their jobs. A catalog of furniture can take up to months of almost constant engagement, they manage to normal in 2, one is free to treat their commitments or to replace one of the other for a few days if he had an urgent commitment during processing of the catalog.
This, coupled with twenty years experience each in the field, complete equipment and offering advice on how that part already create the right space to work in a more functional and economic, means that the quality we offer is exactly that which would be in the studio, without having to pay the costs of a structure which is not benefiting.
This thing worked and it works, we hope to continue to operate. ;-)
It also hoping not to have too bored with these "technical explanations" for now I close here and I refer you to early to tell but some amusing anecdote of this stage of my profession.
Finally, to give an idea of \u200b\u200bwhat level should be the amount of equipment needed to take "a walk", the public photo of the "brochure" that we made long ago to advertise our initiative. The beauty is that everything is removable and lightweight, easily transportable usually in one, max 2 cars.
In the middle of the long line of equipment, there are three men ... I am the first, second Andrew, the third (sitting on the trunks) Paul ;-)
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