What you see above is the image that stands today on the front page of Google, replacing the classic logo of six colored letters:
Google, often, on the occasion of anniversaries, holidays, special events, changes its logo, but maintaining the recognizability, through the use of color, shapes:
today this has been brought extreme. Even within the framework of Pollock, if you look carefully, you will be able to find the notes of the six colored letters classic logo, but this time it is very difficult to distinguish them from the abstract treatment of the American. Why, if only for one day, as Google conceal their logo, in short, to give up their identity? Because in 10 years the Googlers have been able to retain the loyalty of users, users have created and explained their vision of the particular fragment of the world, the Internet, they have become partakers of their history and no one doubts that have a story to tell such as Apple and Microsoft over.
now back in Italy, to Italian politics, and reflect Luttazzi's words, not a political scientist but a satirical comedy (or perhaps a satyr, as he calls himself): " The cognitive sciences have discovered that voters do not vote the electoral programs, but a world view. That's Berlusconi very well defined: the authoritarian father. The PD does not have any, moves to the center. And so he loses. The right wing does not need to move to the center to win elections. It 's a problem of framing. For 30 years, with its media, Berlusconi is promoting its own model. The fear of terrorism and that for the foreigner, as well as the manipulation of ethical issues, serve to reinforce the model of the authoritarian father. The PD has yet to begin to develop their own, which should be an alternative. Meanwhile, the trailer goes to the terms of the right. When the PD talks about "tax cuts" for example, reinforces the model of the right, using that terminology because it considers the tax a burden. In the alternative model (which the PD is not even imagining) the fees are a protection for the future of our children. If you cut taxes, your rights and your children (health, education, pension) become paid services. There is more social justice. Domino effect with the tax cut, in fact, the right to cut the funds for social programs that take care of the people. The same applies to privatization. They are good ones, or these fools? Both things. The alternative model is full of good ideas, but the Democratic Party abandoned them: Now is as exciting as a seed catalog "
And yet, according Luttazzi:
" The election campaign of Berlusconi was a well-told story. Even the Americans do so. The aim is to create an emotional bond with voters .
Consider the film 'Rear Window', as he does in his show Luttazzi Decameron, which these days is around Italy "is a good way to get the winning elements of this story. Highlight the difficulty of the obstacles, to demonstrate the weaknesses, the iron will to achieve thing, to tell their past: they were the winning elements for the election of Berlusconi. Factors not known to Walter Veltroni .
A tip, go to listen Luttazzi, is money well spent, you can be sure you will not see on any television network.
One might even give a hint to those of the PD, but it is a waste of time , go to their site and removed their logo from the page ... you might be on the site of any party.
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